Meet in the middle
Navigating alternative approaches to Strategic Meetings Management
A fresh approach to SMM
Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries.
Today’s meeting planners have to define their events’ objectives more clearly so investment can be focussed on achieving those goals. As a result, many organisations have adopted Strategic Meetings Management (SMM) programmes.
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In our white paper, Meet in the Middle, we explore how a different approach to SMM can bring more value to organisations.
What is SMM?
Metrics and data-driven initiatives for managing meetings more efficiently and effectively. Strategic Meetings Management (SMM) aids smarter buying, giving visibility and control of meetings spend, while putting delegate wellbeing at its core.
£20bn
spent by UK organisations a year on meetings - around half of their total business travel spend.
£316
average meetings cost per delegate including travel
85%
of overall meeting costs are made up of travel and ancillaries.
up to 25%
estimated savings through SMM, as well as being more efficient, saving time and resource.